Effective communication and dissemination are key to increasing the outreach and attractiveness of the 4EU+ Alliance. 1CORE WP7 focuses on promoting the Alliance's activities and achievements to a broad audience, from internal stakeholders such as students and staff to external partners and institutions across Europe and beyond. By developing a robust communication strategy, WP7 ensures that the message of 4EU+ is consistently conveyed, fostering greater engagement within the higher education community.
The tasks focus on supporting visibility, awareness, and engaging students in communication efforts across the Alliance.WP7 also plays a pivotal role in assisting other WPs in disseminating their results to targeted audiences.
Task 7.1 focuses on creating a consolidated plan for the communication and dissemination activities across the 4EU+ Alliance. This plan outlines the key target groups, messages, action plans, and outputs, ensuring that the Alliance’s message is spread effectively within the higher education community and to external stakeholders. The plan is flexible, allowing for updates based on evolving needs throughout the project.
Task 7.2 involves implementing communication efforts at both university and inter-university levels. These include running social media campaigns, producing promotional videos and publications, and organising events. The task also covers maintaining tools such as newsletters, the 4EU+ website, and social media accounts to engage students and broader audiences. All activities are designed to raise awareness of 4EU+ and ensure a consistent communication strategy across the Alliance.
Task 7.3 is centred on organising dissemination events aimed at showcasing the Alliance’s achievements. These events target a wide audience, including academic communities, stakeholders, and the general public, ensuring that project outcomes are widely shared and contribute to the broader impact of the 4EU+ Alliance.
Task 7.4 emphasises the active involvement of students in leading communication efforts within the 4EU+ Alliance. Students are empowered through a communication toolkit to lead social media takeovers, campaigns, and events, sharing their experiences and perspectives. Student Ambassadors take the lead in these initiatives, pioneering efforts to foster engagement and build a dynamic student-driven community throughout the Alliance.
Katarzyna works at the 4EU+ Local Office at the University of Warsaw and is seconded to the 4EU+ General Secretariat as a 4EU+ Communications Officer. She develops communication strategies, manages 4EU+ communication channels, and co-chairs the 4EU+ Communications Working Group. She has been involved in several 4EU+ projects. Katarzyna gained experience in the field of communication and public relations in various public institutions and NGOs in Poland, and before joining 4EU+, she worked at the Open University of the University of Warsaw.
Marta is a Communications and Project Officer with over 12 years of experience in institutional communications, content development, EU project management, and international event coordination. She is the 4EU+ Communications Officer at the University of Warsaw, seconded to the 4EU+ General Secretariat. She ensures that communication strategies, plans, and activities align with the alliance’s strategic goals, and she chairs the 4EU+ Communications Working Group. She has contributed to several 4EU+ projects. Previously, she coordinated EU projects at UNICA and worked as a freelance translator and language teacher.
May 2024